The image of South Africa has been boosted after the International Netball Federation announced Cape Town as the host city for the 2023 Netball World Cup earlier this month.
It is not surprising that South Africa is
internationally regarded as a favourite destination for sporting
competitions, thanks to a wonderful track record as host nation dating back to
1995, when the Springboks won their debut World Cup title in front of an
astounded home crowd, led by the nation’s most iconic figurehead, President
The power to transform South Africa
The choice of South Africa to host 2023 Netball World Cup will have taken into account the success of the historic 2010 FIFA World Cup, and there is a feeling that netball’s showpiece event could spark significant support for SA women’s sport over the next four years.
The unprecedented support, initially inspired in 1995 and 2010, has powered the heartbeat of South African sport and continues to inspire South Africans to believe in its transformative power.
This nation’s proud reputation as a world-class
sporting destination of choice has been enjoyed by live and global television
audiences at other major events including the 2003 ICC Cricket World Cup, the
2009 Indian Premier League T20 competition, the 2013 CAF African Nations Cup,
and the 2014 UCI Mountain Bike World Cup.
Local sports stars and a World Cup state of mind
Alongside these great opportunities that
strengthen the country’s image, South African athletes are proudly flying the
flag on the global stage. In 2019 alone, there are at least four opportunities
for South Africa to shine at World Cups.
The Springboks, Proteas, Banyana Banyana and the Proteas netball team will all be hoping to bring glory to the rainbow nation. Let’s not forget the World Athletics Championships in September, where top athletes go for gold.
Brand South Africa together with its stakeholders will support our national team and tell a story of how they inspire new and different ways.
This is the start of an incredible four
years that will see the South African flag flying high both from a host and
Let the flags unfurl, let the Anthem ring proudly… South Africa is ready for the world!
Brand South Africa is the official marketing agency of South Africa with a mandate to build the country’s brand reputation.