However Toyota SA confirmed on Tuesday that the company’s South African branch and the “organisers of Afrikaans is Groot (AiG) have amicably agreed to discontinue their sponsorship association as of March 2018.”
As reported by Eyewitness News, AiG suffered losses recently as big-name brands such as MTN and Coca Cola withdrew their support from a festival headlining controversial musician Steve Hofmeyr.
“As an organisation that is fully committed to the development of arts and culture, [Toyota] will continue sponsoring other creative and musical events that promote diversity and social cohesion.”
Hofmeyr has in the past been called out on his remarks about race relations in South Africa. For instance, he said in 2014 that “Blacks were the architects of Apartheid.”
In 2011, he released a tribute song to Eugene Terre’blanche. Included in the lyrics was the k-word, and also has a penchant for sharing photos of the Apartheid flag.
Big brands pull sponsorship
When preparations for AiG was underway, MEC for Education in Gauteng, Panyaza Lesufi, brought attention to the situation. He told MTN that their “sponsorship of this person’s performance is an insult to all peace-loving South Africans.”
MTN confirmed that they would be cutting all ties with the event. Coca-cola followed suit. Other brands also confirmed that they were not sponsoring the event. They claimed that AiG used their logos without permission.
Following their withdrawal, Steve Hofmeyr and AiG organisers said at a press briefing in Centurion that their new “main sponsor” would be the South African public.
Ons is baie opgewonde om vandag die hoofborg van AiG bekend te maak. Ons bly steeds dankbaar vir elke borg wat ons tot op hede ondersteun het en steeds ondersteun. Hou ons fb-blad om 15:00 dop vir ‘n regstreekse bekendmaking. #AiG2019 pic.twitter.com/NYUsffbMl6
— Afrikaans is Groot (@AfrIsGroot) March 26, 2019
Hofmeyr also said in a Facebook post that the “Black Twitter Meltdown” continues to gain momentum. He added that it wasn’t a “boikot,” it’s “onrusbeheer” (unrest control) and “Ritalin vir barbare.” (Ritalin for savages.)
Hofmeyr fans were not impressed
@steve_hofmeyr should start his own political party and then u will bekak yourself he will be bigger then eff just because he speaks his mind he is the most hated man amongst the blacks what about the eff and blf calling murderer of whites get over your fucken self u a disgrace
— Boerenooi (@boeremeisievatn) March 26, 2019
When a black man stands up for what he believes in, he gets government appointments, access to tenders, luxury cars and briaa packs. When a white man stands up for what he believes in, he gets cancelled, condemned and called a racist.
— Gray (@graylawrenceca) March 24, 2019
It’s the fear that Steve will encourage unity among a small group that then might stand together and reject the false Perpetual White Guilt narrative and demand equal treatment for all Nations and cultures.
It will break their system.
— Lackadaisical Mystic Boer (@RealBillMeyer) March 24, 2019
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