Wed. Aug 21st, 2019

Toyota SA pulls sponsorship from ‘Afrikaans is Groot’ fest

Less than a week ago, Toyota still claimed it would not pull sponsorship from the show, despite Steve Hofmeyr’s affiliation with the festival.

The post Toyota SA pulls sponsorship from ‘Afrikaans is Groot’ fest appeared first on The South African.

toyota sa pulls sponsorship from afrikaans is groot fest - Toyota SA pulls sponsorship from ‘Afrikaans is Groot’ fest

However Toyota SA confirmed on Tuesday that the company’s South African branch and the “organisers of Afrikaans is Groot (AiG) have amicably agreed to discontinue their sponsorship association as of March 2018.”

As reported by Eyewitness News, AiG suffered losses recently as big-name brands such as MTN and Coca Cola withdrew their support from a festival headlining controversial musician Steve Hofmeyr.

“As an organisation that is fully committed to the development of arts and culture, [Toyota] will continue sponsoring other creative and musical events that promote diversity and social cohesion.”

b7adc6fb opera snapshot 2019 03 26 220123 twitter.com  - Toyota SA pulls sponsorship from ‘Afrikaans is Groot’ fest
Photo: Toyota South Africa

Controversial history

Hofmeyr has in the past been called out on his remarks about race relations in South Africa. For instance, he said in 2014 that “Blacks were the architects of Apartheid.”

In 2011, he released a tribute song to Eugene Terre’blanche. Included in the lyrics was the k-word, and also has a penchant for sharing photos of the Apartheid flag.

Big brands pull sponsorship

When preparations for AiG was underway, MEC for Education in Gauteng, Panyaza Lesufi, brought attention to the situation. He told MTN that their “sponsorship of this person’s performance is an insult to all peace-loving South Africans.”

MTN confirmed that they would be cutting all ties with the event. Coca-cola followed suit. Other brands also confirmed that they were not sponsoring the event. They claimed that AiG used their logos without permission.

Following their withdrawal, Steve Hofmeyr and AiG organisers said at a press briefing in Centurion that their new “main sponsor” would be the South African public.

Hofmeyr also said in a Facebook post that the “Black Twitter Meltdown” continues to gain momentum. He added that it wasn’t a “boikot,” it’s “onrusbeheer” (unrest control) and “Ritalin vir barbare.” (Ritalin for savages.)

Hofmeyr fans were not impressed

The post Toyota SA pulls sponsorship from ‘Afrikaans is Groot’ fest appeared first on The South African.

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