South African technology startup company SweepSouth has been given a huge boost by becoming the first beneficiary of the Naspers Foundry fund.
SweepSouth is an online service similar to something like Uber, except it connects users with someone to clean their house rather than provide them a lift.
Co-founded in 2014 by Aisha Pandor, daughter of Minister of International Relations and Cooperation Naledi Pandor, and Alen Ribic.
The platform connects clients with reliable cleaners, known as ‘sweep stars’, and provides a simple and safe way to book and pay for the service.
It seems to have proven pretty successful already, with Naspers claiming it has provided jobs for more than 10 000 people so far.
“We are inspired by entrepreneurs like Aisha and Alen who use innovative technology to improve people’s lives,” said Naspers CEO Bob van Dijk
“We know what it takes to scale tech businesses, and the team is looking forward to working together with SweepSouth to help them do that.”
The Naspers Foundry is a R1.4 billion fund launched in October 2018 with the aim of identifying and boosting promising companies in the South African technology sector.
The fund promises to provide more than just money, pledging to also help entrepreneurs develop and grow their business.
With the help of the expertise a company like Naspers can bring, R30 million will likely be a game-changer for SweepSouth.
They will now have the capital and know-how to begin some pretty rapid expansion.
“We are ecstatic about the Naspers Foundry investment in SweepSouth, and believe the partnership will help us achieve our vision of expanding into other home services and growing beyond the South African market.
“We see ourselves as an emerging market-focused platform that aims to serve the many professionals who don’t have the time to source the services we provide, whilst also creating meaningful employment opportunities,” said Pandor.