This decision will affect all Multichoice platforms and shows, in no uncertain terms, that the broadcasting giants are not planning to bow to pressure from members of the public threatening to boycott their service.
Multichoice took the decision a few weeks after they requested a Steve Hofmeyr video be removed from consideration at the Ghoema awards.
The music video was for Die Land and featured fellow Afrikaans music heavyweights Bok van Blerk, Jay, Ruhan Du Toit and Bobby van Jaarsveld.
Threats of boycott amount to nothing
MultiChoice felt that Steve Hofmeyr’s views were clearly at odds with their values. The company’s decision caused an outcry from a number of Afrikaans artists who felt that Hofmeyr’s removal amounted to censorship.
“We welcome a society where freedom of speech is celebrated, however, we take a stand against racism,” said Joe Heshu, Multichoice Group Executive Corporate Affairs.
This follows after MTN and Toyota cut all ties with Afrikaans is Groot due to Hofmeyr’s involvement in the show. The singer is known for his controversial statements about race and big brands refused to support a show with him in it.
Reaction from fans and critics
While social media users have taken the time to make videos of themselves removing their satellite dishes, support for Steve has seemed to decrease with each successive company that decides to distance themselves from his brand.
While Hofmeyr’s supporters were threatening to cancel their Multichoice subscriptions, other Netizens wanted to know where they’ll get their rugby fix.
Multichoice will no longer broadcast content with Steve Hofmeyr in it.
Will his fans boycott DStv and miss out on the rugby? pic.twitter.com/hxeKypoQzE
— Welile 'Welinho' G (@WelsWG) April 30, 2019
Afrikaaners wanting to boycott Multichoice for the Steve Hofmeyr ban then remembering it's a Cricket and Rugby World Cup year…. pic.twitter.com/TQrYkC91e2
— I'm Tawanda (@ImTawanda) April 30, 2019
Let me guess, a number of Afrikaners will boycott Multichoice & watch rugby through Twitter for I reckon they have boycotted SABC Radio all in solidarity for Steve Hofmeyr #BoycottMerchants
— Sophitsho (@The_Saem) April 30, 2019
You are very right, he has freedom of speech, but you have a right to who you will let in your house. No one has taken away his freedom to speak, their just saying, not in my house
— Zetu Damane (@MissD31283) April 30, 2019
Thank you Multichoice, we will no longer see anything of @steve_hofmeyr on TV anymore.
— Drikus Weideman (@denialmustend) April 30, 2019
I cancelled my #Multichoice. Can't support racist bigot companies, that practice racism #BEE #AA, yet use it as a fake excuse against #stevehofmeyr The hypocrisy is sickening, but don't dispare, #dstv planted the seeds of #blackprivilege and will reaphttps://t.co/RYkxtNOl4i
— ★ Henri Le Riche ★ (@HenriLeRiche) April 30, 2019