Sun. Oct 20th, 2019

MultiChoice Group refuses to air Steve Hofmeyr’s content on all platforms

Steve hofmeyr Afrikaans is groot mtn cancelledMultiChoice has acted decisively and decided that it will not air any material that features Steve Hofmeyr.

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This decision will affect all Multichoice platforms and shows, in no uncertain terms, that the broadcasting giants are not planning to bow to pressure from members of the public threatening to boycott their service.

Multichoice took the decision a few weeks after they requested a Steve Hofmeyr video be removed from consideration at the Ghoema awards.

The music video was for Die Land and featured fellow Afrikaans music heavyweights Bok van Blerk, Jay, Ruhan Du Toit and Bobby van Jaarsveld.

Threats of boycott amount to nothing

MultiChoice felt that Steve Hofmeyr’s views were clearly at odds with their values. The company’s decision caused an outcry from a number of Afrikaans artists who felt that Hofmeyr’s removal amounted to censorship.

“We welcome a society where freedom of speech is celebrated, however, we take a stand against racism,” said Joe Heshu, Multichoice Group Executive Corporate Affairs.

This follows after MTN and Toyota cut all ties with Afrikaans is Groot due to Hofmeyr’s involvement in the show. The singer is known for his controversial statements about race and big brands refused to support a show with him in it.

Reaction from fans and critics

While social media users have taken the time to make videos of themselves removing their satellite dishes, support for Steve has seemed to decrease with each successive company that decides to distance themselves from his brand.

While Hofmeyr’s supporters were threatening to cancel their Multichoice subscriptions, other Netizens wanted to know where they’ll get their rugby fix.

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