The Afrikaans Ghoema Music Awards were forced to remove Steve Hofmeyr’s song, Die Land, from the Best Music Video Category.
This after Multichoice implored the Ghoema organisers to distance themselves from Steve Hofmeyr. Failing that, Multichoice said they would have no other choice but to withdraw their sponsorship.
Needless to say, this did not sit well with the Afrikaans singer or his fans. Hofmeyr took to his Facebook page and wrote that the “bodemlose kinderagtigheid woed voort.” (Translation: “The bottomless childishness continues.”) He added:
“Die kunstekaping, die blanke deel daarvan, veral. Kyk onder hoe maak Multichoice die Afrikaners by die Ghoemas spring soos poedels deur ‘n ring van politieskorrekte vuur.” (Translation: “Hi-jacking the arts, especially the white part of it. Just look at how MultiChoice is making the Afrikaners at the Ghoemas jump through a fiery ring of political correctness, like poodles.”)
In the aftermath, Hofmeyr’s fans are vowing to disrupt the Ghoema Music Awards. Several fans, including his son, said they plan to show up at the event, blasting his song as loud as they can.
The Cape Town-based radio station said it would not stand for the “discrimination” levied against “any artist, group or language.”
The Twitter troops took the social media platform as well. One user, RJ Pienaar, asked if MultiChoice, DStv and kykNET “will also stop providing a platform for Julius Malema and Andile Mngxitama,” while JC MacFarlane, added:
“I hereby announce my withdrawal of support from the Ghoemas. I cannot support this unfair and discriminatory treatment. All the best to you.”
This isn’t the first time Hofmeyr has been dropped by sponsors. His controversial views caused him to have shows in Botswana, Namibia and New Zealand cancelled.
The growing list of sponsors to distance themselves from events giving him a platform include MTN, Coca Cola, Toyota, Pick ‘n Pay and Land Rover.