Sun. Sep 15th, 2019

FIPP Insider event South Africa “call to improve local media growth”

The first FIPP Insider events in South Africa will be held in Cape Town today and the second in Johannesburg tomorrow.

fipp insider event south africa call to improve local media growth - FIPP Insider event South Africa “call to improve local media growth”

TheSouthAfrican.com, one of the fastest growing online publishers and one of the most popular online news titles in Southern Africa, has heeded the call to collaborate and contribute to the international media debate in times of disruption and assist local media growth. 

Publishers of TheSouthAfrican.com, Blue Sky Publications, will this week join the FIPP Insider event in Cape Town. FIPP – the network for global media – was founded in 1920. It’s purpose is to improve every aspect of the media industry worldwide through the sharing of knowledge, mutual cooperation, and strategic partnerships. FIPP members comprise 700 enterprises, including nearly 60 national magazine associations. The FIPP Insider events bring publishers together regionally to allow for local knowledge sharing and industry improvement. Similar events are being held across the globe annually.

The first FIPP Insider events in South Africa will be held in Cape Town today, this Wednesday (21 August) followed by the second in Johannesburg tomorrow (22 August). Both events will include an update on global news media trends by FIPP president and CEO, James Hewes, as well as a presentation about paid content models by Nikolay Malyarov, chief content officer and general counsel at PressReader in Canada.

Forge stronger partnerships

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South African FIPP Board member, chief executive of Associated Media Publishing (AMP), Julia Raphaely, earlier called on publishers from southern Africa to collaborate and contribute to the international media debate. She said for southern Africa to achieve this publishers need to forge stronger partnerships and industry networks locally. She warned that this is something that has been lacking in the past. 

“It may be that during times of disruption companies had to focus inwards on reinventing their own businesses. But the time is ripe for better collaboration,”

said Julia Raphaely.

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It is for this reason that Patrick Atherton, Managing Director of TheSouthAfrica.com, heeded her call. He says he agrees that the local media industry needs stronger partnerships and industry networks locally to improve quality journalism and industry standards. 

Save quality publishing

“The South African is ready to embrace the challenges of online publishing and contribute to the ongoing debate on how to save quality publishing, not only locally but also in the rest of Africa and internationally,”

said Patrick Atherton. 

Associated Media Publishing, a multi-platform brand-building power-house, is perfectly positioned to facilitate closer collaboration between local publishers. It publishes glossy brands every which way these days, on paper, online, and on every other platform that exists. 

The FIPP Insider event in Cape Town this week will continue this mantra. At the event Raphaely will moderate a panel discussion in which Cosmopolitan South Africa’s August cover star will be part of an exciting line-up of media and brand experts.

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