Wed. Sep 23rd, 2020

The Weeknd announces special ‘After Hours’ album experience on TikTok

South Africans will also have the opportunity to tune into this interactive and immersive music experience.

the weeknd announces special after hours album experience on tiktok 1024x576 - The Weeknd announces special ‘After Hours’ album experience on TikTok

TikTok is proud to debut their first-ever in-app cross reality experience, featuring The Weeknd. 

In partnership with XO, Republic Records, and Wave, TikTok will bring you ‘The Weeknd Experience’, the very first virtual experience of one of the biggest albums of 2020 in After Hours.

fa0e0a9720a682d40fb7c1222cf85a3d - The Weeknd announces special ‘After Hours’ album experience on TikTok

The Weeknd Experience

“Through TikTok’s first-of-its-kind virtual musical experience, you’ll be captivated and suspended in space while The Weeknd invites you into the awesome madness of his world, as seen through his own eyes,” a statement continues.

In addition, fans will have the chance to interact with The Weeknd throughout as he takes viewers on an epic After Hours journey. The Weeknd Experience, an immersive XR experience on TikTok LIVE stream, will happen on Friday, 7 August on the official @tiktok account.

Where to watch in South Africa

South Africans will also have the opportunity to tune into this interactive and immersive music experience. Decide whether you want to stay up and watch the LIVE broadcast at 02:00 on Saturday, 8 August, or watch the rebroadcast at 18:00 later that evening via @TikTokSouthAfrica.

An at-home experience like no other

It’s said that #TheWeekndEXP offers an “at-home” experience like no other–a technologically innovative presentation of the world’s most listened-to artist on Spotify playing smash hits from his recent #1 album After Hours, the most-streamed R&B album in history. After Hours has dominated, with Rolling Stone declaring it as the biggest album of the first half of 2020. Blinding Lights, the second single from After Hours, inspired over 1.5 million video creations on TikTok, racking up tens of millions of views and birthing the “#BlindingLightsChallenge.” The song’s success on TikTok helped propel it to number one on the Billboard Hot 100.

The Weeknd Experience will also raise funds for The Equal Justice Initiative, where the TikTok app will match funds raised up to a generous amount.

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