Nkosinathi Innocent Maphumulo known by his stage name Black Coffee released his much-anticipated new album, Subconsciously, on Friday 5 February.
The day before the release of the album, Black Coffee took to Twitter to hype up his latest offering to his 3.6 million followers saying:
“The road to #Subconsciously comes to an end in less than 24 hours! I can’t wait to share my album with you all TOMORROW!”
The talented music maker already started the countdown earlier this week on his Twitter account:
100 MILLION STREAMS BEFORE THE FULL ALBUM RELEASE
Before the official full album release, Black Coffee released nine of the 12 tracks on Apple iTunes and received more than 100 million views, so needless to say, high expectations have been set for the album.
‘SUBCONSCIOUSLY’ NOT JUST HOUSE MUSIC
Subconsciously is the DJ’s seventh studio album. The album is a 12-track body of work that includes A-listers, such as Usher on Lalala, Pharrell Williams on 10 Missed Calls, David Guetta on Drive and Cassie on Time.
On his latest album, Black Coffee steps outside his comfort zone of purely house music and explored different genres while still sticking to his roots.
“Up until now, I’ve produced mostly pure house music albums. They’ve all been specific genre-driven projects. Over time though, I’m now in a space where I want to explore as much music as I can without being stuck in one genre,” said Black Coffee to Forbes.
“Subconsciously is the first album where I’ve stepped outside of the house music-only approach whilst still remaining true to my roots,” he added.
THE ALBUM TITLE
The album is named after the first single on the album — SBCNCSLY featuring Sabrina Claudio — which was released in April 2020 and has more than 1.3 million views on YouTube. The song represented a 2020/2021 version of what the DJ has been doing musically and that is how it became the title of the album.
LISTEN TO ‘SBCNCSLY’
TWITTER REACTS TO ‘SUBCONSCIOUSLY’
Black Coffee officially has Twitters stamp of approval, which isn’t always so easy. Fans are more than excited about the album and are already sharing their favourite songs.
You can stream the full album here
The Superman hitmaker has also been working on other ventures, such as Flightmode Digital, a company he founded, and a streaming platform called Gongbox that he has spent years developing.