Starbucks South Africa shared on social media that thee coffeehouse has “some exciting news”. Hours later, Starbucks announced that it will be opening its first shop in Cape Town this year.
It’s official: Starbucks is coming to Cape Town
The captions on Facebook read, “Cape Town, we’ll see you soon” and “It’s about time”. The outlet also asked netizens to “tag a friend who has been waiting to enjoy their Starbucks in Cape Town.
Committed to expanding
Adrian Maizey, owner and CEO of Rand Capital Coffee, the custodian of Starbucks in South Africa, said the team remains committed to its expansion strategy and vision of providing South Africans “with an extraordinary experience and offering”.
Due to the COVID-19 pandemic, the launch of the Cape Town coffee outlet was delayed. It was initially planned for June 2020. Maizey says that fortunately, they have “resilient partners”.
“We are grateful to those landlords who share our vision and commitment to contribute to the South African economy, and who have worked closely with us to help ensure our expansion was only delayed and not cancelled”.
He adds that it is “during such a time of crisis that the importance of collaboration between all stakeholders for the greater good, is most apparent”. One store may be opening now, but there’s definitely more to come.
Starbucks will continue its expansion strategy over the coming months and years, with Maizey confirming that at least 50 permanent new jobs will be available and “more to follow”.
“We are humbled and delighted to introduce the Starbucks experience to customers in Cape Town and hope our store will become not only a destination for an exceptional coffee but also a gathering place for the local community. We look forward to sharing our deep pride and enthusiasm for coffee, brewed and served by a world-class team of passionate, knowledgeable partners with Capetonians and visitors to the city”.
Adrian Maizey, owner and CEO of Rand Capital Coffee
Starbucks in South Africa
South Africa already has 16 stores located in various locations in Pretoria, Johannesburg, and Durban after opening doors for the first time in 2016. The first two stores were located in Rosebank and Mall of Africa in Midrand.
Starbucks described these two stores as “the start of a journey to bring the Starbucks experience to the rest of South Africa”. A full list of store locations can be found here.
Starbucks was established in 1971 in Seattle in the United States and incorporated in December 1985. It’s the largest coffeehouse company in the world and has more than 32 000 stores in 80 countries.
During the first quarter of 2018, Starbucks launched 700 new stores, and keeps growing. In the history of the company’s existence, only 443 Starbucks stores have closed: 240 stores in 2009, 42 in 2010, and 161 in 2011.