Thu. Apr 18th, 2019

South Africans encouraged to promote the country with the help of a free toolkit

South Africa flagAn innovative way to align the country’s marketing strategies.

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Brand South Africa, the official marketing agency of the country, has issued a reminder about the collection of free online resources it has available to the public. The resources are designed to help align domestic and marketing brands to the nation’s brand.

As part of the effort to do this, Brand South Africa has launched the online version of its Corporate Identity (CI) Toolkit. The toolkit is designed to assist stakeholders throughout business, government and civil society.

What’s in the toolkit?

The online tools available for use in the kit include the country logo, guidelines for marketing South Africa, event branding as well as other elements that help ensure a consistent and distinctive South African image.

In the toolkit, there are over 3000 high-resolution images, available for free as part of Brand South Africa’s public service.

Playing our part

The Nation Brand Knowledge is an innovative and inspiring collection of information touching on various subjects relevant to stakeholders.

“As a nation, it is up to each and every one of us to help build and maintain a strong brand reputation for the country both domestically and internationally,” says Brand South Africa Acting CMO, Sithembile Ntombela.

“So, to this end, we have made available a collection of professional resources as well as a guideline on how and when to use them.”

“They say it takes a village, but in this case it takes a country and as a country we all have the responsibility to build our national brand,” continues Ntombela.

“By making these resources available, we as Brand South Africa can empower everyone to do what they can to promote the country.”

Also read: South Africa: A prime sports World Cup destination

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