The planned R500 million extension and upgrade to the retail area at Boardwalk Casino and Entertainment World in the Nelson Mandela Bay Metro has been confirmed by the Flanagan & Gerard Group and Emfuleni Resorts – a subsidiary of Sun International.
The project is expected to more than double the retail space in the Boardwalk Precinct and expected to open in 2022.
The precinct currently comprised of the 6 000m2 Boardwalk Casino, 140 key 5-Star Boardwalk Hotel, conference facilities and 11 800m2 of existing retail including a five-screen Nu Metro cinema complex.
The tenant mix will include two supermarkets, two pharmacies, specialist food retailers, and a major bank footprint.
A variety of restaurants, coffee shops and fast-food options will be balanced with health and beauty, home, and décor, cellular and electronics, gifting, sports, and specialty shops. Everyday services and essential fashions will also feature.
“We believe that the Boardwalk Mall redevelopment has become more relevant for its community than ever,” said the project’s partners, adding that the entire project has been designed to be positive for the local economy and job creation which will be significant in both the construction phase and after opening.
“We could not be more pleased to confirm that it will be proceeding with this investment. Our hope is that its impacts will be felt in a more meaningful way than we could have anticipated. Our approach to the development includes a sharp focus on creating positive opportunities in the local market.”
The developers said they will work with a local community liaison officer to ensure optimal positive impact, with a development of this kind typically creating 2 000 jobs during construction and approximately 1 500 permanent jobs thereafter.
“In keeping with the team’s commitment to economic development, local contractors and materials will be used wherever possible. There will be a significant investment in upgrading the surrounding roads with Second Avenue being widened into four lanes and it will include a new entrance into Boardwalk Mall.”
Extensive upgrade and reconfiguration
The retail space will be increased to 23,000m2 and enhanced with an extensive upgrade and reconfiguration, according to Anthony Leeming, the CEO of Sun International.
“We are excited about the many synergies between the different elements of the new Boardwalk Precinct. The retail, leisure, casino, and events will all complement each other and create an amazing experience for guests. Its different uses will also appeal to a wide-range of people and ensure the precinct is activated around the clock and throughout the week. Sun Park Square will also be able to host events that cater to local lifestyles, such as the Iron Man.”
The mall will cater to an under-served immediate trade area of upscale neighbourhoods where there is good demand for quality convenience shopping, the developers added.
Easily accessible for residents of some of Nelson Mandela Bay Metro’s most well-established leafy suburbs – Summerstrand, Humewood, and Walmer – as well as its CBD, Boardwalk Mall will offer a bespoke curation of brands, services, and experiences, all hand-picked for local shoppers, said Paul Gerard, MD of Flanagan & Gerard.
“We have always felt that this is a unique, strategic, and exciting retail development opportunity in South Africa, and our view still holds. It is a privilege to working with visionary partners of the calibre of Emfuleni Resorts and Sun International to develop the ultimate convenience shopping experience in Nelson Mandela Bay Metro.”
With seventeen hectares of land available for the redevelopment, Boardwalk Mall is only the first phase of the redevelopment.
There are plans to add even more to the in the future, which could include additional hospitality, medical suites, big-box retail, and a health club.