The United States is still reeling from the death of Nipsey Hussle. A week after his untimely passing, the world has helped his legacy by streaming and purchasing his music.
As reported by Billboard, the Crenshaw rapper’s music sales numbers have skyrocketed since his death.
How an artist’s passing influences their music performance
As Christoper Wallace, known popularly as the Notorious BIG, once said in his song, “you’re nobody until somebody kills you”, it is widely expected that a musicians sales figures skyrocket after their untimely death.
Artists like Mac Miller and Aretha Franklin passed away recently and their music surged into Billboard’s top charts for a while after they had died.
The same thing happened for Nipsey but the difference is, Miller, Franklin and millions of other artists did not own their entire masters’ catalogue — Nipsey did.
What is a master recording?
A master recording is the artist’s leverage in signing deals with record labels and publishing companies.
In order for an artist to attract a machine that will take him or her to the next level of their music career, they will need to relinquish a portion of their music ownership.
This is where the artist, in most cases, loses the lion share of future potential profits. Nipsey knew better.
Although he had inked a deal with Atlantic records, he had still retained ownership of his masters.
This means that besides the administrative duty fees that Atlantic is due, all profits gained from the streaming and sale of his music, posthumously, will go directly to Nipsey’s estate.
Nipsey Hussle album sales soar posthumously
On the two days after his passing, the rapper’s music catalogue gained an estimated 101.5-million on-demand streams.
Most of the songs people streamed were from his latest LP, Victory Lap. The top five songs whose numbers skyrocketed in the days following his death include:
- Racks in the Middle featuring Roddy Rich and Hit-Boy — 11.8-million
- Dedication featuring Kendrick Lamar — 9.6-million
- Double Up featuring Belly and Dom Kennedy — 8.5-million
- Last Time That I Checc’d featuring YG — 7.1-million
- Hussle & Motivate — 2.9-million
Victory Lap, in the week of 1 April, sold a total of 64 000 copies, of which 16 000 were traditional sales.
People have been encouraged to continue streaming and purchasing Nipsey’s music because of the fact that it directly benefits his estate.
A memorial service will be held for the rapper at the Staples Center in Los Angeles on Thursday, where scores of people are expected to fill the 21 000-seater to capacity.