Tue. Jan 19th, 2021

Kate Middleton named ‘the most popular fashion influencer’ for 2020

According to data for searches following fashion appearances, Kate Middleton is ‘the most popular fashion influencer’ for 2020.

kate middleton named the most popular fashion influencer for 2020 - Kate Middleton named ‘the most popular fashion influencer’ for 2020

Kate Middleton’s wardrobe has won her the title of top ‘fashion influencer’ for 2020 – beating the likes of sister-in-law Meghan Markle and This Morning host Holly Willoughby.

It is said that the Duchess of Cambridge was named ‘the most popular fashion influencer’ for 2020 after Love the Sales researched the biggest sales spikes after celebrities wore certain outfits last year. According to reports, the undisputed winner was Kate’s floral dress, which is by brand Faithfull The Brand. The brand saw a 112% spike in sales after the Duchess wore the summer dress during the summer at a socially distanced event at children’s hospice the Nook in Framingham Earl, Norfolk.

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Photo: Joe Giddens/WPA Pool/Getty Images.

After the Duchess wore the floral printed ‘Marie-Louise’ it sold out in under 24 hours. Owners of the Australian womenswear brand said at the time they were ‘flattered’ that Kate opted for one of their dresses. Another popular style from the royals wardrobe was the white scalloped cardigan. Even though she was just making an appearance on Zoom the Duchess made sure to dress up – teaming the cardigan with black trousers. This in turn saw an increase of searches for scalloped cardigans – rising by 67%.

The ‘dress of the decade’

In 2020, Kate’s green dress that she wore in 2019 during a visit to Ireland was named the ‘dress of the decade‘ by Vogue. The dress has reportedly been dubbed the ‘Guinness dress’ as the royal couple made a visit to the Guinness Storehouse, an iconic spot and the most popular tourist attraction in the Republic of Ireland.

Also known as the Falconetti dress, the Duchess isn’t the only A-list celebrity to wear the gown over the years. The Falconetti dress has been worn by Alexa Chung, Jennifer Aniston, Elisabeth Moss, English television presenter Emma Willis, English actress Charlotte Riley, and Kirsten Dunst, to name but a few.

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Photo: Chris Jackson/Getty Images

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