Sat. Oct 31st, 2020

Gospel singer Jarrad Ricketts launches clothing line with biblical message

Cape musician Jarrad Ricketts has designed a hoodie with a Bible verse for his new fashion label, Testimony.

gospel singer jarrad ricketts launches clothing line with biblical message - Gospel singer Jarrad Ricketts launches clothing line with biblical message

After four years of development Cape Town gospel singer Jarrad Ricketts now has released his own fashion label, called Testimony.

Coming from the Cape Flats, Ricketts spent years asking how he could create garments to meet the needs of his fans.

In 2018, the gospel singer writes and records his own music. He also won a South African Music Awards (Sama) nomination in the Best Pop Album category for his debut album Break The Rules.

His aim is to “constantly grow and evolve”, which led to move towards design and fashion.

5888f84c jarrad ricketts promo pic - Gospel singer Jarrad Ricketts launches clothing line with biblical message
Image: Supplied

Jarrad Ricketts’ Testimony

Before the coronavirus pandemic hit South Africa this year, Ricketts did motivational talks at schools and at various events. People would tell him how inspiring his “testimony” was.

“This phrase kept following me with every conversation, motivational talk and venture I undertook,” Ricketts said.

He then named his new fashion label Testimony and put the Bible verse Jeremiah 29:11 on the first item, a hoodie.

For him, Testimony is more than just a fashion label.

“This brand represents everybody who wants to be the change they want to see in their homes and communities. And who realise that there is power in our stories,” Ricketts said.

He believes a testimony can uplift, educate, and inspire the next generation and describes the brand as “aspirational, impeccable and dynamic”.

The South African nationwide lockdown may have been a difficult time for most, but he said this hardly affected his process.

“Testimony was in production since November last year,so by the time the pandemic hit, I was already manufactured, packaged and ready,” said Ricketts.

He said the most rewarding aspect of the entire process was seeing a store set up with the Testimony hoodies.

cf10fabd testimony 1 - Gospel singer Jarrad Ricketts launches clothing line with biblical message
The hoodie designed by Jarrad Ricketts has a reference to the Bible verse Jeremiah 29:11. Image: Supplied

Ricketts releases JER 29:11 hoodie

He designed the hoodie himself, and buyers can configure the garment to their comfort level and preferences. The double layer hoodie has side waist zips and the JER 29:11 verse.

According to Ricketts, the scripture is a “powerful message” that speaks to hope, love, light and inspiration.

“To see the joy on the faces of people who started buying and wearing the JER 29:11 hoodie, made me realise that fashion is the medium I am using to bring hope back into the hearts and minds of our community.

“JER 29:11 is more than just a hoodie, the brand itself is a culture and way of being.

“We are conscious of the messaging we are putting out into the world and simultaneously being aware of the words we speak over our lives.”

0f8fbabc jarrad ricketts promo pic 2 - Gospel singer Jarrad Ricketts launches clothing line with biblical message
Image: Supplied

What’s next for Jarrad Ricketts?

Ricketts plans to produce quality garments and designs with a positive message.

However, as an artist, he said: “With me, one can never be too sure.

“I have my own production company and brands which I will be focusing on a lot more, but whenever inspiration hits, if it is from God, it will be created and flourish”.

Ricketts and his design team are set to launch additional fashion items later this year.

The hoodie is on sale at High Street Fashion in Blue Route Mall in Cape Town.

Leave a Reply

Your email address will not be published. Required fields are marked *