Sun. Sep 20th, 2020

Bonang breaks viewership records with new documentary

Businesswoman and media personality Bonang Matheba has broken South Africa’s television viewership record with ‘A Very Bonang Year’.

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The first episode of the doccie A Very Bonang Year premiered on 1 August on SABC1, breaking the viewership record with 1.86 million viewers.

SABC TV channels public relations head Zandile Nkonyeni said in a statement that this was “unheard of for any broadcast platform” in the country for a celebrity-driven reality show genre.

 “And at a time when SA viewers have more reality TV content to choose from!” she added.

Nkonyeni said the channel tried to steer clear of any celebrity reality shows, but was glad its decision had been so successful.

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Image: Facebook/Bonang Matheba

Bonang thanks her fans

With 3.9 million Instagram followers, it is no surprise that the media personality and businesswoman would draw attention with a television show.

Bonang took to Instagram to express her gratitude for all the support.

She posted a screenshot of an article headlined, “A Very Bonang Year’ breaks SABC1 viewership records”

Bonang went on to thank her team and let fans know she saw this as only the beginning.

Bonang trends yet again

Not only did Bonang win on viewership for the show, she also trended on social media for it.

When viewers tuned in to the first episode, they also sent out 1.3 billion hashtags on the net.

A few Twitter users reminded people that Bonang’s documentary was airing on the same day as Beyoncé’s Black is King, giving lots to watch on that day.

One Twitter user said: “We’re watching two queens in one day”, referring to Bonang and Beyoncé.

More than an influencer

Others used social media to share inspirational words from the media personality.

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Image: Facebook/Bonang Matheba

However, despite the immense influence Bonang wields, she did remind fans that she does not like to be called an influencer.

She spoke out on this after receiving E!’s first People’s Choice African Influencer award in 2019. Bonang prefers to view her influence as a side-effect of her successful career, rather than being her career.

‘A Very Bonang Year’

The 33-year-old South African business and media personality took fellow South Africans on her journey through 2019 in the documentary.

The two-part production shows Bonang’s global adventures and her successes in 2019, as she balances her life, family and career.

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