Thu. Jul 18th, 2019

Audi’s ambitious plans for local product portfolio

If you are a South African follower of all things Audi, you had a very underwhelming 2018.

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Despite launching some great product internationally, Audi’s local operations lagged – badly. Last year was simply an agonisingly quiet one for Audi South Africa, but 2019 will be different. By a notable margin.

Audi has scheduled several new product introductions
for this year and it should revitalise the brand’s local standing and provide
much reward for those who have an automotive allegiance to Ingolstadt, instead
of Stuttgart or Munich.

The first quarter of 2019 has already seen
Audi introduce two of its most desirable products: RS4 Avant and RS5. Both
powered by the same 2.9-litre biturbo V6, boosting 331kW, these two RS-products
deliver storming acceleration and a more than adequate level of practicality
for the enthusiast driver with family responsibilities.

This month sees Audi introduce its sloping roofline Q8, a lower, wider and shorter version of the Q7 luxury SUV.

New Q3 due in Q3

As South Africa transitions from winter to
spring, in the third quarter of 2019, Audi will introduce three new models. The
second-generation Q3 finally arrives in South Africa by springtime and is sure
to provide crucial sales momentum for Audi in the burgeoning compact luxury SUV
segment, whilst A1 should do much the same in the compact hatchback market.

Those Audi followers who were converted to
the brand by its TT sportscar, will also keenly anticipate the release of a
mildly facelifted in the third quarter.

The last quarter of this year will see Audi
consolidate its 2019 model range revitalisation with two large luxury cars, A6
and A7. Although the sedan market is waning in South Africa, Audi believe that
its stylish four-door luxury family cars deserve to be available to customers
who prefer the lockable security of a boot for luggage and laptops.

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