Tue. Oct 22nd, 2019

Apple TV Plus: Apple releases streaming service [video]

apple tv plusApple’s announcement that they’d be venturing into the video streaming space with Apple TV Plus surprised no one.

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With Apple TV Plus being one of the worst kept secrets ever, there was some pressure on the hardware giant to give us some compelling reasons to get excited about what they have to offer. Did they succeed? You decide.

What we know so far is that Apple will be offering an ad-free streaming product with all content available to stream as well as offline.

The Verge reports that Apple TV Plus will launch in 100 countries initially. It will be available later this year but we are still awaiting pricing information.

The value of accessible storytelling

CEO Tim Cook said this will be an ad-free subscription, with everything available for online and offline viewing, in more than 100 countries. It’s coming this fall, but Apple hasn’t shared any pricing info.

“We feel we can contribute something important to our culture and society through great storytelling,” Cook said.

While details of many of the shows that were announced have been leaking for the last year, the real question has been what the pricing model will look like and will Apple users even have to pay for content.

It’s long been rumoured (or wished) that the streaming service would become a way to add value to the Apple ecosystem by making it available for free to Apple hardware owners.

However, Apple hasn’t mentioned anything of the sort. Apple users will just have to wait and see what the new service is going to cost them.

Mobile app

In addition to the announcement of their new streaming service, Apple also introduced its new Apple TV app. It will be due out in May and should allow you to subscribe to other online streaming channels.

As for the content, they are sparing no expense in acquiring some of the best film making talent available to compete in the cut-throat streaming space.

During the presentation, Apple ran a promotional video featuring interviews with Steven Spielberg, J.J. Abrams, Octavia Spencer, Ron Howard, M. Night Shyamalan, Sofia Coppola, Damian Chazelle, Jennifer Aniston and Reese Witherspoon. All of whom will be creating content for Apple TV Plus.

Steven Spielberg appeared during the launch to talk about his lifelong love affair with the Amazing Stories brand. His team will re-visit the Amazing Stories franchise. Spielberg already re-imagined it as a TV series once before in the 80s.

“Thanks to the visionary and inventive folks at Apple, my Amblin team and I are going to be resurrecting this 93-year-old brand. [We will be] offering to multi-generational audiences a whole new batch of Amazing Stories,” he said.

In addition, there will also be an adaptation of Isaac Asimov’s Foundation books as well as The Morning Show. The latter will be a drama set in the morning TV industry, starring Reese Witherspoon and Jennifer Aniston.

Watch: Apple TV Plus preview

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