Digital giants are preparing
themselves for yet another installment of the biggest digital ceremony of the
year, the IAB Bookmark Awards. Now in their 11th year running, the
awards are tailored at celebrating digital innovation and excellence.
They set the tone, vision, and
template or benchmark, if you will, for the digital and tech innovations to
follow throughout the year.
Moreover, each year, the innovators
or should we say the ultimate winners, are tasked to educate the industry about
ways to elevate and revolutionize businesses, particularly in the digital space.
About Bookmark Awards
This journey began in a bid to oversee profitable growth and sustenance in all digital ecosystems within South Africa, and 11 years later, it continues to stimulate learning and development in the sector.
The different award categories and sub categories
The awards have about eight award categories with several sub-categories, including:
- Platforms, Community;
- Emerging Channels;
- Craft; and
- Special Honours
The sub-categories include Artificial Intelligence, with only two finalists in the category, Red Bull Studios, and Debonairs Pizza.
The other sub-categories are Bots, Messaging & Dark Socials with six finalists, Brand, Commercial & Retail Websites with four finalists, Branded Content having 19 finalists, with Sanlam appearing 11 times.
Channel Innovation has nine finalists, Content Strategy with 11 finalists, Craft- Digital Media with three finalists, Craft- Interactive Design with two finalists, Craft- Interface Design also with two finalists. These are some of many categories which will see big brands walking away with awards, see the full list here.
Let’s look at last year’s winners
The majority of the brands who are
nominated for this years’ awards, walked away with multiple awards in the previous year’s event. These include
brands like, Sanlam, Vodacom, Mercedes-Benz, KFC, and News 24, to mention but a
We also walked away with an award
last year under the Publishing category; sadly, we did not make the cut this
year, we’ll do better next year.
We are looking forward to seeing who will be walking away with awards in the Publishing category; finalists include Jika TV, The Citizen, Times Select, Sowetan LIVE and Business Insider.
The 11th Annual Bookmark Awards
will be held at The Forum, Bryanston, on the evening of the 28 March 2019 in
partnership with Vicinity-Media.