Thu. Apr 18th, 2019

What is company culture, and why is it so vital?

Company culture is so vital today that you may lose your best employees if you don’t make it a priority for your business.

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If you spend any time in your car, you would have heard a Careers24 advert that goes something like this: “Hate your company culture? Find a new job.” I couldn’t agree more.

What is company culture?

Company culture, quite simply, is the way a company’s set values are being lived out every day, through actions from everyone in the company.

Often we see values on a company’s website and on the walls of an organisation, but the best way to understand the culture and values of a company is to witness the staff’s attitude towards their workplace.

You know that feeling you get when you walk into an office space and your first response is: Wow! There is an amazing vibe here; everyone seems so happy? This is a window into the magic of a thriving company culture.

Company culture in South Africa

In South Africa today, there is a handful of companies that have a flourishing culture where employees are engaged. But how do they achieve this?

Company leaders, not just HR, make sure that company culture is thought about strategically, with as much importance on the company’s profit as how the product offering of the company is doing.

Meaningful elements and tools are put in place that ensure employees are striving to make an impact every day through the lived cultures and through all levels of employment in the company.

How to achieve a successful company culture

In order for the values a company has to drive the culture it develops, we need to ensure that once company values have been set, they should not just be stuck on a poster and attached to a wall. They need to be lived out – seen, felt and believed by newcomers to the company as well as employees who have been around for longer.

Employers want to have the best people working for them, so it needs to be remembered that culture is not just to attract the best talent, but to ensure that once they start working for a company, they stay, and help cultivate the desired company culture.

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