Wed. Jun 26th, 2019

2019 IAB Bookmark Awards finalists announced 

The Bookmarks Awards 201868 judges across 76 categories reviewed and judged over 750 Bookmark Award entries this past few weeks.

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The results of their (and your) hard work are in. Here is the anticipated shortlist for the 2019 IAB Bookmark Awards.

Please see the full list of finalists here.

Jerry Mpufane, 2019 IAB Bookmark Awards Jury President says, “We are thrilled with the list of finalists. Each one sets a precedent for excellent work in their category and represents the exciting, diverse range of talent in the South African digital industry.”

The 2019 IAB Bookmark Awards honours students, individuals,
agencies, publishers and brands that have produced creative and innovative work
that delivers on their set business objectives. The final round of judging
takes place on site in Johannesburg and Cape Town on the 8th and 9th
of March 2019 and the winners will be announced at the 11th Annual
Bookmark Awards on the 28th of March 2019, at The Campus | The Forum
in Bryanston, JHB.

Molefi Thulo, Jury Chair of the Marketers Panel says, “I was struck by the depth of insights that went into creating some of the work. Also by how digital platforms are being used to create meaningful connections between brands and their consumers.”  

The Marketing Panel received a record number of entries this year
with the final list trending in the following categories: Branded Content,
Craft Excellence in Online Video Production, Social Media Campaigns and Social
Media Innovation.  Mobile features across
the board, and specialists entries for Channel Innovation, Internet of Things,
Artificial Intelligence and Paid Search Marketing are strong, but Social and
Video are the more dominant categories in the 2019 Bookmark Awards finalist
list.

New publisher categories for the 2019 IAB Bookmark Awards including,
but not limited to Data Stories, Online News Videos and Social Media News
Coverage feature, but in the finals we can see Craft News & Feature Writing
and News Innovation dominate. We are also excited to see who wins the new
Special Honours category: IAB Bookmark Awards Best Online Journalist on the 28th
of March.

Izak Minnaar, Jury Chair of the publishers panel comments: “Digital publishing is moving through a period in which the very integrity of the medium is being challenged. This year’s publishing entries reflect this landscape and provide innovative strategies to thriving in today’s digital world.”

“It is exciting to see the wide mix of brands, agencies, publishers, consultancies, and specialists in our finalist list this year and this excludes the Special Honours entries that are judged in Round 2. We attribute this to both the hard work across the industry to create and share their business case studies, as well as the diversity of our judging panels in 2019. The final round of judging will be hard work, but with strong results to set the bar for digital excellence that drives business results in South Africa – and beyond,” says Paula Hulley IAB CEO.

Audrey Naidoo, Head of Digital Marketing for Absa and a member of the Builders panel adds, “Digital businesses in South Africa are becoming adept at using technical excellence to create user experiences that drive results.”

The 11th Annual Bookmark Awards will be held at The Forum, Bryanston, on the evening of the 28 March 2019 in partnership with Vicinity-Media. Tickets are selling out fast, so get yours today. Tickets for the awards ceremony can be purchased here.

The 11th Annual Bookmark Awards are brought to you by Vicinity Media and our Partners, Newsclip, Media 24, Tiso Black Star, Business Live, The South African, Spark Media, Creative Spark, Social Lab and BizCommunity

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